We've received a lot of questions regarding food waste, Too Good To Go and the Movement. In this FAQ you will find some of the more common questions we have received. If you want to learn more about food waste check out our Knowledge Hub
About Food Waste
Food waste is the discarding of food that is still fit to be consumed. There is food lost or wasted along the chain from farm to table. And it’s not just the food itself that goes to waste: it’s all the resources that were used in its production - from water to land and labour. When food is wasted, it has a harmful effect on the environment.
Unfortunately, it’s huge! Each year, around one third of the food produced in the world for human consumption gets wasted. This equals to 1.6 billion tons of food wasted every year, which has a value about 1.2 trillion dollars. It’s responsible for 8% of the global greenhouse gas emissions. If food loss and waste were its own country it would be the third-largest source of greenhouse gas emission after China and the United States.
Food waste is a complex matter, but we believe that it can be solved. According to Boston Consulting Group, the estimated food loss and waste will hit 2.1 billion tons by the year 2030. This sounds even more outrageous when you bear in mind that around 870 million people around the world are living in hunger and/or are undernourished..
All types of food get wasted! It is estimated that fruit and vegetables make up the greatest share of the accumulated amount of food wasted with 42%, followed by cereals, and roots and tubers. For more exact data on this, see here.
Nobody likes to see food go to waste, but reality is that it's very common for businesses, as well as households, to waste food. Food waste is a complex issue with many actors and occurs across the world and the entire food supply chain. Find more information on who wastes the most amount food in the food supply chain and where in the world food waste is the greatest issue.
The prediction is that in 2030 the annual amount of food wasted will reach 2.1 billion tons. Therefore, in order to try to counter and reduce this as much as we can, we need to raise awareness of the food waste issue. With this in mind, our plan is to grow as quickly as we can in order to be able to spread this message, share our knowledge and help people take action against food waste.
Too Good To Go fights food waste primarily through our app, that connects users with stores and restaurants that have unsold surplus food at the end of the day. Our greater mission, as an international company, is to inspire and empower everyone to take action against food waste.
We want everyone to take action against food waste and the app is a really simple way for people to do something good and get something in return. In fact, everyone gets something in return, consumers get delicious food at a great price, our partners reduce waste and meet new consumers, and this all benefits the environment through waste reduction. Win-Win-Win!
Learn more about it in this video: The food waste revolution.
The idea formed when one of the company’s founders saw perfectly good food thrown away after a buffet. Food which was just 'too good to go'. The idea evolved and several tech-savvy entrepreneurs around Europe joined forces to come up with our solution, one that now seems so simple! Today we are the biggest food waste app in the world.
We help stores and restaurants sell their surplus food through our free smartphone app. Customers choose a restaurant or store, they order a “magic bag” of surplus food at a reduced price and then collect it from the store during a pre-set collection window. Check out this video where the concept is explained in further detail Fight food waste – save great food.
Each saved meal means that less CO2 is released into our environment. When food ends up in landfill to decompose or is incinerated in furnaces, a huge amount of greenhouse gas is released, which will harm the atmosphere and lead to climate change.
On top of that we have launched a global food waste movement where we are trying to impact four basic pillars of society: households, business, education and politics.
Our mission is to inspire and empower everyone to take action against food waste. We want people to understand the value of our resources and to protect our planet. This means working on awareness, better food education and global solutions at every level from consumers to businesses and beyond. We believe building a global movement will allow us to maximise our impact and achieve great progress on the fight against food waste and the reduction of the CO2 emissions.
A waste warrior is someone who is committed to doing their bit to reduce waste. If you are reading this, then hopefully you are one! We are so thankful that we have built the world’s largest community of waste warriors on our platform, without them we are nothing!
Food waste occurs globally and where there is waste there is an opportunity to save food. Our aim is to grow as fast as possible, which is possible because we can offer the same solution in every country. In terms of how we operate, we have learnt how to launch a new country effectively, successfully and quickly!
What we believe is really unique is the win-win-win model. We have created a business that addresses a huge problem and that benefits everyone involved: the consumers, the partners and the environment.
Internally we use a phrase that's, mission, movement and magic. Mission is that we do this to reduce food waste and help the environment, movement is that we build a community of waste warriors and a global food waste movement and magic is the personality we bring to everything, we like to have fun!
The daily routine varies a lot from each department, and no day is the same at Too Good To Go.
We have a super strong team of waste warriors divided into various departments, including:
- Tech: one of our biggest teams, they work on constantly improving the product(s). The three focuses are; the app, the interface used by the stores and partners, and the internal tools which make everyday life work better for everyone at Too Good To Go. Within the team there are designers, product developers and the engineers who do the coding.
- Marketing: in all of our countries we have some great marketers who work to promote our brand, raise the awareness of the food waste issue and engage with our community.
- Operations: these waste warriors work to improve and optimise our workflow and help the other departments with different challenges, so we can become even better at fighting food waste.
- Data: our clever data analysts give us great insight in our business and how it's working. They optimise internal processes by analysing the data to see consumer behaviour, driver supply, sales and how new markets are doing.
- Success: this is our customer care team. They are also the ones who have contact with our partners and customers, to make sure everything is running as smoothly as possible.
- Sales: the never sleeping warrior – these people work tirelessly to recruit new business partners who want to sell their surplus food and do something good for the environment.
- Movement: our newest department has expert waste warriors who help the business to uncover new ways to spread the word about food waste.
Mette became CEO in June 2017 and has been crucial in our successful development. Her passion and experience has lead us to where we are today and will keep leading us into the future. For that we are very grateful.
There are of course many different factors which can influence our business positively or negatively.
- climate awareness
- sustainable living
- food prices
- smartphone usage
We have a clear criteria which we analyse and assess when considering a new market. This analysis leads to a score and then based on that, we look at what challenges there may be and how we can best tackle these.
We also use an internal research team that scopes the opportunities in markets depending on different factors (mobile penetrations, food regulation, size…). We also use external sources and local networks to evaluate the potential of the markets.
After a proper scoping, we follow a GTM plan. The first step is to find a local leadership team that can take our solution and build a competitive team around our operation.
We also use all the resources available, for example, local networks, to help boost the operation and intel needed to move forward.
Scalability, convenience and ability to innovate would be some of the largest benefits.
Right now, we are not experiencing any specific challenges in the more mature markets. We are aware of the fact that at some point our growth curve will flatten and by that time we need to have additional initiatives prepared.