The Young Target Group

How can Too Good To Go be better at targeting a younger audience?

Here at Too Good To Go we are in contact with a lot of different people around world and they are all good at saving food together with us. We are really interested in how we can engage younger people, an audience like you. We would like to know; how can we make food waste something interesting and exciting for you to learn about, in way that will make you care about the issue?

Our awesome Country Manager in the UK, Hayley Conick, presents a food waste issue and what we would love you to do.

Create a presentation where you give your answer to this case. If you need it, we have created a FAQ where you can find answers to the most common questions about food waste and Too Good To Go.

We love creativity and hope you will do your very best to create an awesome video or presentation.

Suggestions and examples to some things you can work with

  • Do an analysis of the Too Good To Go concept and brand and the possibilities for the company when engaging a new market.
  • What kind channels would be ideal to reach out to a younger audience?
  • Which forms of communication and media are particular suitable for reaching young people like you?
  • Be creative and don’t let anything stop you from coming up with the most inspired ideas and answers. So, remember these are just suggestions and guides.

Look through our Knowledge hub to find more information about food waste.